{"id":17505,"title":"Would You Eat Your Own Clothes?","description":"Being environmentally friendly is expected of a business these days and rightly so. But how eco-friendly are they actually being and who is selling a con? Whilst it may sound great that plastics are being recycled into polyester fabrics for clothing, it\u2019s actually not that great at all.\u00a0","content":"<p><img src=\"https:\/\/images.teemill.com\/2rat5onvopimappkphmy9qvzzujvhz2ftkakssk0i1gbxds6.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"96263463\" \/><br \/><br \/>Would you eat your own clothes? This isn\u2019t a dare. Some garments are shedding tiny bits of plastic that escape into our waters, the oceans and potentially enter our food chain. With many retailers claiming that their clothes are good for the environment, it's important to understand what clothing is actually environmentally friendly or not.<\/p><p>If the world was to end tomorrow, you can guarantee there would be someone there selling T-shirts. Whilst we are not facing apocalyptic times right now, we are facing a crisis however with plastic over running our oceans and water ways. It is predicted that by 2050 there will be more plastic than fish in our oceans. With plastic production estimated to raise by unto 40% in the next 10 years it\u2019s a sobering thought.<\/p><p>With climate change amongst other devastating effects caused by humans becoming more apparent, many manufacturers and retailers are having to adjust to the market demand of eco-products. Being environmentally friendly is becoming expected of a business and rightly so.<\/p><p>But how eco-friendly are they and who is selling a con? Whilst it may sound great that plastic bottles are being recycled into polyester fabrics, it\u2019s actually not that great at all.\u00a0<\/p><blockquote><p><img src=\"https:\/\/images.teemill.com\/rzfhyafgnjv2f4exoj3uuihho1ow1z7zlwe3sjei5c1hck7c.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"96263464\" \/><br \/><br \/>\u201cMicrofibres have been found in air, rivers, soil, drinking water and table salt.\u201d<\/p><\/blockquote><p>The thing is, every time we wash these materials they shed millions of plastic microfibres. Fibres so small they can drain out of our washing machines and pass straight through treatment plants into the sea. It is said that microfibres have been found in air, rivers, soil, drinking water and table salt.<\/p><p>Once in our oceans, they can absorb\u00a0nasty chemicals. It then gets disturbing as sea organisms such as plankton mistake these particles as food. Many smaller sea creatures depend on plankton and in turn eat these toxic fibres, which end up in our food chain. But it\u2019s not just us, magnificent creatures such as whale sharks and the great blue whale depend on plankton too just to survive.<\/p><p><img src=\"https:\/\/images.teemill.com\/lppaechn7wbs1drqglahotampimu2gs1w7uyh19c9lhhntlk.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"96263707\" \/><br \/><\/p><p><img src=\"https:\/\/images.teemill.com\/0fho1dr8o5c3dadbxpqsmgcpwxpenxrzddxyir9f8y7vohe9.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"96263478\" \/><br \/><br \/><\/p><blockquote><p>\"If you don't like the idea of eating your own clothes, alternatives to using plastic need to be found and at Severn Brand we have.\"<\/p><\/blockquote><p>All of our products are made from nothing more than 100% organic cotton. They are delivered in plastic free packaging that are sealed together from natural rubber glue. There is no plastic in our products at all. When you have finished with your products you can send them back and we will recycle them into new products time and time again. When the cotton farming season is over, our fields are used to plant vegetables such as onions and the water used in dying process turned back to drinking water. <\/p><p>If you don't like the idea of eating your own clothes, alternatives to using plastic need to be found and at Severn Brand we have.<\/p><p>You don\u2019t need to wait for true eco-clothing. This is the future of clothing now. Your skin will thank you for it and you certainly won\u2019t be eating our clothes!<\/p><p><img src=\"https:\/\/images.teemill.com\/kybbut8q4jciljenp2ihqhfov0ptfvzt9cui3crnsxxyramz.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"96263465\" \/><br \/><br \/><br \/><\/p>","urlTitle":"would-you-eat-your-clothes","url":"\/blog\/would-you-eat-your-clothes\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/would-you-eat-your-clothes\/","fullUrl":"https:\/\/severn-brand.com\/blog\/would-you-eat-your-clothes\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1650173576,"updatedAt":1650315926,"publishedAt":1650315926,"lastReadAt":null,"division":{"id":96677,"name":"Severn"},"tags":[{"id":1439,"code":"impact","name":"Impact","url":"\/blog\/tagged\/impact\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/tnyqxxrc4sfclnpmtyfebgznkjhcgarlggygmipo8scmzyou.jpeg","thumbnail":"https:\/\/images.podos.io\/tnyqxxrc4sfclnpmtyfebgznkjhcgarlggygmipo8scmzyou.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/tnyqxxrc4sfclnpmtyfebgznkjhcgarlggygmipo8scmzyou.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","series":[],"similarReads":[{"id":14920,"title":"2021 In Numbers","url":"\/blog\/2021-in-numbers\/","urlTitle":"2021-in-numbers","division":96677,"description":"We take a look at the statistics of our first full year and see how we're doing with our goals of sustainability and delivering the products that bodyboarders want. Not only do we believe in giving customers the products they want, we believe in sustainability that is positive not only to our lives but positive to nature as well.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/8drphsnj4obq05ezszfoa7e70sxczueekemt148o3cs1g9va.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/8drphsnj4obq05ezszfoa7e70sxczueekemt148o3cs1g9va.png.jpg?w=1920&h=1440"},"hidden":0},{"id":14943,"title":"Plastic Free Champions","url":"\/blog\/plastic-free-champions\/","urlTitle":"plastic-free-champions","division":96677,"description":"Together we are the voice of the ocean. Severn Brand is accredited a Plastic Free Business Champion by Surfers Against Sewage.\n\nNot only are our products organic and sustainable, we also operate without the use of single use plastics. This is just a small part of the puzzle in what we\u2019re doing to help protect the planet and promote sustainable living.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/zujxnzwwq88rr4johsocvb3kyebl3u2rcs5qp3wrwqeqarko.jpeg.jpg?w=1140&h=855&fx=0.49576005819046&fy=0.16153215584938","banner":"https:\/\/images.podos.io\/zujxnzwwq88rr4johsocvb3kyebl3u2rcs5qp3wrwqeqarko.jpeg.jpg?w=1920&h=1440&fx=0.49576005819046&fy=0.16153215584938"},"hidden":0},{"id":15493,"title":"Buy A Tee Plant A Tree","url":"\/blog\/buy-one-tee-plant-a-tree\/","urlTitle":"buy-one-tee-plant-a-tree","division":96677,"description":"This weekend, every order on our store will plant a tree.  Every tree planted is one step closer to climate recovery.  Together we have already planted over 100 trees making us   as they remove CO2 from our atmosphere and cool our air","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/a0gjkzhrr00qwn3fzrdhgpekcxgf16nisjbarpvthcn98omi.jpeg.jpg?w=1140&h=855&fx=0.48041044776119&fy=0.5712744869403","banner":"https:\/\/images.podos.io\/a0gjkzhrr00qwn3fzrdhgpekcxgf16nisjbarpvthcn98omi.jpeg.jpg?w=1920&h=1440&fx=0.48041044776119&fy=0.5712744869403"},"hidden":0}],"labels":[]}