{"id":16596,"title":"Dyeing shame","description":"As bodyboarders and guardians of our oceans it is important to do our part where we can to protect them. It us who will pass them on to the next generation after all. The clothing industry is one of the leading contributors to water-pollution problems globally. When dyeing textiles water left over from the process is often dumped into streams, rivers and oceans. This makes textile dyeing the worlds second largest pollutant of water","content":"

As bodyboarders and guardians of our oceans it is important to do our part where we can to protect them. It is us who will pass them on to future generations after all. As consumers it is in our interests to support campaigns for environmental good. From plastic pollution to water quality or carbon emissions - to name but a few, it has never been more important to understand what our impact is to the planet.<\/p>

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The clothing industry is one of the leading contributors to water-pollution problems globally. When dyeing textiles water left over from the process is often dumped into streams, rivers and oceans. This makes textile dyeing the worlds second largest pollutant of water.<\/p>


The World Economic Forum estimates that global textile dyeing processes uses enough water to fill 2 million Olympic-sized swimming pools every year. That is true for the majority of clothing brands, not us though.\u00a0<\/p>

The water in our supply chain is\u00a0recirculated and clean enough to drink\u00a0<\/strong>after the products are dyed.<\/p><\/blockquote><\/blockquote>

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At the end of our dye process the water is recovered, cleaned and reutilised back to the start. Just like the water cycle. It\u2019s a loop with no waste water, just the same water going around and round. The waste from the filtration process is dried and used to make road markings<\/p>

The water in our supply chain is\u00a0recirculated and clean enough to drink\u00a0<\/strong>after the products are dyed.<\/p>