{"id":16602,"title":"Desert to Forest","description":"How China Turned the Desert Green (and why it went wrong). Whilst it is important to carbon offset it is essential that you are aware what projects you are funding and their true impact on the earths biodiversity and ecosystems. This is one of the reasons we work with Mossy Earth and we recommend everyone checks them out to see the great work they're doing.","content":"<h3>How China Turned the Desert Green (and why it went wrong)<\/h3><p><br \/><\/p><iframe src=\"https:\/\/www.youtube.com\/embed\/yu_qTrxTEEA\/?modestbranding=1&amp;rel=0&amp;controls=0&amp;showinfo=0&amp;vq=highres\" height=\"350\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p>The Great Green Wall of China is the largest afforestation project in the world with over 66 billion trees planted in an effort to combat the expansion of the Gobi Desert, but it\u2019s not all black and white. Regardless of intention, when done improperly projects like this can have a devastating impact on local ecosystems, and at this scale it\u2019s safe to say that success or failure will have global consequences.<\/p><p>China aims to plant trees across an\u00a0<strong>area larger than<\/strong>\u00a0Belgium each year to increase its forests. The mass planting is part of the country's strategy to bring carbon emissions to net zero by 2060. By the end of 2025, 24.1 per cent of China's land will be covered by forest, according to officials.<\/p><p><img src=\"https:\/\/images.teemill.com\/f59pwywmtb3h9gvf3cq8epxfjujgh0fpu4mpltemgt5h5l67.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"90245469\" \/><br \/><br \/><\/p><p>Planting trees isn't enough though. Monoculture is as damaging as deforestation. The right trees need to be planted in the right place and encourage biodiversity. Instead of sowing fast growing non-native species and planting native trees, shrubs and herbs it supports other life including animals, insects and soil.<\/p><p>Whilst it is important to carbon offset it is essential that you are aware what projects you are funding and their true impact on the earths biodiversity and ecosystems. This is one of the reasons we work with Mossy Earth and we recommend everyone checks them out to see the great work they're doing.<br \/><a href=\"https:\/\/www.mossy.earth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https:\/\/images.teemill.com\/powjtgmag1mtrkftjiuize2c9tktaxnkk77jekvykrqli6u3.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"90245074\" \/><\/a><br \/><\/p><p><img src=\"https:\/\/images.teemill.com\/zvb3fezadgeufe6gytqrtfxmddzvzmvstoklpamao560yqei.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"90360713\" \/><br \/><\/p>","urlTitle":"desert-to-forest","url":"\/blog\/desert-to-forest\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/desert-to-forest\/","fullUrl":"https:\/\/severn-brand.com\/blog\/desert-to-forest\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1645088269,"updatedAt":1645183143,"publishedAt":1645183143,"lastReadAt":null,"division":{"id":96677,"name":"Severn"},"tags":[{"id":1439,"code":"impact","name":"Impact","url":"\/blog\/tagged\/impact\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/nszv3o84efkxeylidtl08uwp9mcr6vhaccxabiqbgnrkfhdv.png","thumbnail":"https:\/\/images.podos.io\/nszv3o84efkxeylidtl08uwp9mcr6vhaccxabiqbgnrkfhdv.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nszv3o84efkxeylidtl08uwp9mcr6vhaccxabiqbgnrkfhdv.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","series":[],"similarReads":[{"id":14920,"title":"2021 In Numbers","url":"\/blog\/2021-in-numbers\/","urlTitle":"2021-in-numbers","division":96677,"description":"We take a look at the statistics of our first full year and see how we're doing with our goals of sustainability and delivering the products that bodyboarders want. Not only do we believe in giving customers the products they want, we believe in sustainability that is positive not only to our lives but positive to nature as well.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/8drphsnj4obq05ezszfoa7e70sxczueekemt148o3cs1g9va.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/8drphsnj4obq05ezszfoa7e70sxczueekemt148o3cs1g9va.png.jpg?w=1920&h=1440"},"hidden":0},{"id":14943,"title":"Plastic Free Champions","url":"\/blog\/plastic-free-champions\/","urlTitle":"plastic-free-champions","division":96677,"description":"Together we are the voice of the ocean. Severn Brand is accredited a Plastic Free Business Champion by Surfers Against Sewage.\n\nNot only are our products organic and sustainable, we also operate without the use of single use plastics. This is just a small part of the puzzle in what we\u2019re doing to help protect the planet and promote sustainable living.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/zujxnzwwq88rr4johsocvb3kyebl3u2rcs5qp3wrwqeqarko.jpeg.jpg?w=1140&h=855&fx=0.49576005819046&fy=0.16153215584938","banner":"https:\/\/images.podos.io\/zujxnzwwq88rr4johsocvb3kyebl3u2rcs5qp3wrwqeqarko.jpeg.jpg?w=1920&h=1440&fx=0.49576005819046&fy=0.16153215584938"},"hidden":0},{"id":15493,"title":"Buy A Tee Plant A Tree","url":"\/blog\/buy-one-tee-plant-a-tree\/","urlTitle":"buy-one-tee-plant-a-tree","division":96677,"description":"This weekend, every order on our store will plant a tree.  Every tree planted is one step closer to climate recovery.  Together we have already planted over 100 trees making us   as they remove CO2 from our atmosphere and cool our air","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/a0gjkzhrr00qwn3fzrdhgpekcxgf16nisjbarpvthcn98omi.jpeg.jpg?w=1140&h=855&fx=0.48041044776119&fy=0.5712744869403","banner":"https:\/\/images.podos.io\/a0gjkzhrr00qwn3fzrdhgpekcxgf16nisjbarpvthcn98omi.jpeg.jpg?w=1920&h=1440&fx=0.48041044776119&fy=0.5712744869403"},"hidden":0}],"labels":[]}