{"id":14920,"title":"2021 In Numbers","description":"We take a look at the statistics of our first full year and see how we're doing with our goals of sustainability and delivering the products that bodyboarders want. Not only do we believe in giving customers the products they want, we believe in sustainability that is positive not only to our lives but positive to nature as well.","content":"<h2>We look at the statistics for 2021 and see how we're doing with our sustainability goals whilst delivering the products that bodyboarders want.<\/h2><p><img src=\"https:\/\/images.teemill.com\/viwbhheqskmzunkcjvtrc8i3eztrzrmpw5ouhuh6h3hmfmvu.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"86099042\" \/><br \/>What can we say? We are truly humbled by the initial uptake of our products and the positive reviews we have had back. Many of our customers return and that's because they love what we are doing.<\/p><p>Sustainable supply chains are only possible when conscientious shoppers buy the products they want to see in the world. We believe in sustainability that is positive not only in our lives but positive to nature.<\/p><p><img src=\"https:\/\/images.teemill.com\/nlmmluihww5e2kas12mc6wogbai8ww4m01xfbgc2xfch3bc4.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"86097939\" \/>Did we mentioned that we plant trees??? Maybe once or twice! \ud83e\udd23<\/p><p>Over the last twelve months we have collectively planted 59 trees. We planted a few extra at the start to make us carbon neutral since day one. This takes our <strong>overall tree planting to 101 trees <\/strong>and it's because of our customer we have been able to do it.<\/p><p>We estimate that's enough trees to cover 10 tennis courts or more!<\/p><p>The majority of our trees have been planted with our friends <strong><a href=\"https:\/\/www.mossy.earth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mossy Earth <\/a><\/strong>who also help us rewild. Check out the amazing projects they have going on across Europe.<\/p><p><img src=\"https:\/\/images.teemill.com\/uxxtbjsuvzmkql0s26mim9wowzvjzrnmus4ou9xpdvu1171k.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"86097983\" \/>The clothing industry is accountable for 20% of global water wastage. 20,000 litres of water is needed to make 1 kilogram of cotton. Through smart manufacturing, only making products when you need them and being part of a circular economy we have saved over 112,000 litres of water.<\/p><p>This is achievable through recovery of materials destined for landfill and <strong>preventing 180,750g of CO2 emissions.<\/strong><\/p><p><img src=\"https:\/\/images.teemill.com\/kumm0qaxkaindecjjea33uzmswfwd5hxxpqlqgnypymvzlsx.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"86098025\" \/><br \/>By using plastic free packaging to ship our products and our <strong>ONE TEE = ONE KG<\/strong> offer this year we have helped eliminate 51,801g of plastic. It doesn't sound a lot but that's the equivalent of <strong>2,590 plastic bottles<\/strong>. We fund the recovery of a kilogram of ocean-bound plastic rubbish when our offer runs. Not only are your plastic-free products made from organic materials, but you're helping reduce plastic pollution at the same time.\u00a0<\/p><p>Let's eliminate even more together in 2022!<\/p><p><img src=\"https:\/\/images.teemill.com\/wc2k3gjyajyejoazda0u9758zck6v17cw3yuro1dsfjpkqhb.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"86098599\" \/><br \/>It would be misleading to say we don't create any CO2 emissions. It would be impossible to manufacture our products without creating any. We can however minimise them through smart manufacturing techniques and of course carbon offsetting.<\/p><p>During 2021 we were responsible for 183,854g of CO2 emissions that were minimised by renewable energy at our suppliers factories and then balanced by the recovery of 12,424,600g of CO2 through tree planting, making <strong>Severn carbon neutral!<\/strong><\/p><p><br \/><\/p><h3><img src=\"https:\/\/images.teemill.com\/nhzdxxm0km9lmemtwj0thrrwz4tvq4ghlkms2hegjp1nyjkb.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"86102031\" \/><br \/>It's all because of you...<\/h3><p>Together we have achieved many great things during 2021 and we look forward to a prosperous 2022. Although we are not driven by profit as with any business it is essential for us to be able to exist. The fact that we can do this whilst nature and the planet also makes a profit is something special and how we see the future of consumerism.<\/p><p>We thank you all for being a part of our journey and collectively we will continue to make the right moves towards a sustainable planet. We will plant more trees. We will remove more ocean bound plastic. We will share the love and the stoke of bodyboarding to all.<\/p><p><\/p><p><strong><a href=\"https:\/\/severn-brand.com\/supplychain\/\" target=\"_blank\" rel=\"noreferrer noopener\">FIND OUT MORE ABOUT OUR CIRCULAR ECONOMY HERE<\/a><\/strong><\/p><p><\/p><p><\/p>","urlTitle":"2021-in-numbers","url":"\/blog\/2021-in-numbers\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/2021-in-numbers\/","fullUrl":"https:\/\/severn-brand.com\/blog\/2021-in-numbers\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1640856963,"updatedAt":1641485477,"publishedAt":1641485477,"lastReadAt":null,"division":{"id":96677,"name":"Severn"},"tags":[{"id":1439,"code":"impact","name":"Impact","url":"\/blog\/tagged\/impact\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/8drphsnj4obq05ezszfoa7e70sxczueekemt148o3cs1g9va.png","thumbnail":"https:\/\/images.podos.io\/8drphsnj4obq05ezszfoa7e70sxczueekemt148o3cs1g9va.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/8drphsnj4obq05ezszfoa7e70sxczueekemt148o3cs1g9va.png.jpg?w=1920&h=1440"},"metaTitle":"Sustainability - 2021 In Numbers","metaDescription":"We look at the statistics for 2021 and see how we're doing with our sustainability goals whilst delivering the products that bodyboarders want.","series":[],"similarReads":[{"id":14943,"title":"Plastic Free Champions","url":"\/blog\/plastic-free-champions\/","urlTitle":"plastic-free-champions","division":96677,"description":"Together we are the voice of the ocean. Severn Brand is accredited a Plastic Free Business Champion by Surfers Against Sewage.\n\nNot only are our products organic and sustainable, we also operate without the use of single use plastics. This is just a small part of the puzzle in what we\u2019re doing to help protect the planet and promote sustainable living.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/zujxnzwwq88rr4johsocvb3kyebl3u2rcs5qp3wrwqeqarko.jpeg.jpg?w=1140&h=855&fx=0.49576005819046&fy=0.16153215584938","banner":"https:\/\/images.podos.io\/zujxnzwwq88rr4johsocvb3kyebl3u2rcs5qp3wrwqeqarko.jpeg.jpg?w=1920&h=1440&fx=0.49576005819046&fy=0.16153215584938"},"hidden":0},{"id":15493,"title":"Buy A Tee Plant A Tree","url":"\/blog\/buy-one-tee-plant-a-tree\/","urlTitle":"buy-one-tee-plant-a-tree","division":96677,"description":"This weekend, every order on our store will plant a tree.  Every tree planted is one step closer to climate recovery.  Together we have already planted over 100 trees making us   as they remove CO2 from our atmosphere and cool our air","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/a0gjkzhrr00qwn3fzrdhgpekcxgf16nisjbarpvthcn98omi.jpeg.jpg?w=1140&h=855&fx=0.48041044776119&fy=0.5712744869403","banner":"https:\/\/images.podos.io\/a0gjkzhrr00qwn3fzrdhgpekcxgf16nisjbarpvthcn98omi.jpeg.jpg?w=1920&h=1440&fx=0.48041044776119&fy=0.5712744869403"},"hidden":0},{"id":16061,"title":"Restoring Kelp Forests","url":"\/blog\/restoring-kelp-forests\/","urlTitle":"restoring-kelp-forests","division":96677,"description":"Every month a percentage of our profits are invested into  Mossy Earth, a team that are restoring nature and fighting climate change. First and foremost they plant trees on our behalf but they also conduct other rewilding projects and most recently trialing Kelp Restoration. These underwater forests provide habitat for fish, clean the water and sequester carbon.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/d9patfmj05ph8npvfxlg52pkptft3zxavetgdj0w6lodefsj.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/d9patfmj05ph8npvfxlg52pkptft3zxavetgdj0w6lodefsj.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}